A number of big name celebrity beauty endorsements were announced recently, and what better way to show off their acting abilities – than to pretend they use drug store products?
Here’s a rundown:
COVERGIRL
Sofia Vergara poses for her close up. (Courtesy of COVERGIRL)
“Modern Family” funny/hottie lady Sofia Vergara will be the face of COVERGIRL cosmetics, with an ad campaign starting in January 2012.
From the looks of it, the brand is going for a slightly more sophisticated audience this time around, having cornered the girl-next-door market already with Taylor Swift and Drew Barrymore.
“We couldn’t think of a better person to represent our Brand. Sofia is gorgeous inside and out and has broad appeal,” said Vince Hudson, General Manager, COVERGIRL cosmetics in a press release. “She personifies what it means to be a COVERGIRL through her confidence and beautiful sense of humor.”
Pantene
The drugstore brand saw a rise in South American sales thanks to Gisele Bundchen’s gorgeous locks(/everything), and they’re hoping for the same boost by putting Eva Mendes and Naomi Watts in their ads.
Pantene’s clever choice of two very different ladies has checked a myriad of standardized people boxes: white, non-white, attached, single, skilled and non-skilled. Even the hair fronts are covered; Mendes will be pushing their “Breakage to Strength” line and Watts the “Flat to Volume” collection.
Eva Mendes works on her campaign. (Courtesy of Pantene)
“The amount of torture I put my hair through with flat irons, blow dryers and curling irons leaves my hair extremely damaged,” said Mendes in a press release. “With Pantene I can use all of these tools and still keep my hair healthy looking,” she continued. (Is it as much torture as watching one of her films?)
Naomi Watts gives her hair a boost for the shoot. (Courtesy of Pantene)
Watts went for the relatable mom angle in her statement:
“Since I became a mother, the time I have for myself has shrunk dramatically. Also, I have never been able to do my own hair. So I am thrilled with Pantene because the quality of the products helps me get the volume I want with very little effort at all.”
Lancôme
Emma Watson is the new face of beauty giant Lancome. (Lia Toby/WENN.COM)
Emma Watson was named the darling new face of Lancôme’s new Trésor scent - Midnight Rose – in March, and this week the first ads were revealed, as shot by Mario Testino. Check out the ad on Stylelist.com.
Testino, who has shot Watson before, said the tiny actress is a bit of a chameleon. As far as I can tell, Watston’s pale wardrobe relates to Trésor’s powdery base, while her dark eyeliner represents the “Midnight” part of the scent/name (note: I haven’t actually smelled it yet). Watson has been spotted around Paris recently filming a TV ad in a peachy, frilly dress and black leather jacket, too.
It looks like the deal could extend further, as Watson revealed to Women’s Wear Daily on May 13 that she may develop an eco-friendly line with the beauty giant.
If you’re not sure what the original Trésor smells like, ask your aunt if you can borrow her bottle.
Davidoff Cool Water
Paul Walker will not be wearing a shirt in the Davidoff Cool Water ads. (WENN.COM)
As if their hold on a core market of high school girls wasn’t strong enough, the unisex fragrance will now have Fast and Furious franchise superbabe Paul Walker leading their new campaign.
As a flaxen haired, blue-eyed, surfing dreamboat, 90% of fans’ fantasies about Walker had probably already involved the beach – so this was a no-brain move. What’s actually surprising is that the actor studied marine biology – making said fantasies kind of OK for those over 17.
On that note, here’s a video teaser for Walker’s campaign.
OPI
In partnership with Tennis phenom Serena Williams, OPI launches their final two duo-sets of Glam Slam! laquers this June called Glam Slam! England ($20.95).
Each sets features a metallic colour – either Your Royal Shine-ness (silver) or Grape…Set…Match (purple) – and a sparkly topper called Servin’ Up Sparkle. The coolest part about this endorsement is that Williams really digs nail polish, to the point where she’s actually studied aesthetics.
Glam Slam! England ($20.95). (Courtesy of OPI)
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